Building Your Personal Brand On Social Media

Link to published article: https://issuu.com/cfm_agm/docs/_eng_-_full_set_single_page__cfm_sh

As Amazon’s Jeff Bezos says it, “branding is what people say about you when you’re not in the room”. Personal branding on social media is a good idea to showcase yourself to a good extent. It does not matter if you’re a fresher or a working professional. An impressive online presence can attract potential employers and similarly, can expand relevant networking for professionals. Better work prospects await those who keep up with digital trends. If you’re looking towards a strong online image, here are some tips for you.

Know your purpose

Start out by choosing the right social media platform for your expertise. If you want to showcase your photography masterpieces, Instagram is the account you should focus on the most. If you’re into microblogging, then focus on Twitter. If sharing industrial knowledge is your forte, consider LinkedIn. Posting relevant content with regards to your platform is a great way to attract more audience to your page. Your stories should be arranged in a way that your followers can know your objective when your name is mentioned.

Find your tribe

If you want to appeal to everybody, you might end up attracting nobody. You should set an influence to your loyal followers. Let’s say you’re looking for a job in the banking industry, start connecting with the relevant people and start sharing relevant posts and knowledge. Similarly, if you’re into hiking, your fellow online hikers or the enthusiasts are the main group to serve. Once you have a strong name in your niche, it’s easy to get more people to follow you.

Splurge in some appealing visuals

A profile picture says volume about a person. If you are really taking your online image to a serious level, hire a photographer for your pictures. In the online world, attention is sparse and if you can catch some eyes, you’re lucky. You might also want to consider getting a proofreader to fine-tune your words and display contents of good quality.

Stay consistent and be positive

You can’t just let your social media become quiet for a month and leave followers hanging. Similarly, do not post multiple times a day to the extent that people cross you off as annoying. Stay consistent on your posting schedule and stick to your main field. If you want to showcase another talent, you can introduce it slowly. Having a positive attitude also goes a long way. Undeniably, you can’t escape trolls forever. Focus on making the interaction on your account enjoyable and tolerant. Be patient and talk nicely. Who knows you might get in touch with more inspiring people who have similar positive traits.